BetHype.
BetHype.
An online casino leveraging cryptocurrency markets and third-party game providers.
Summary
BetHype is a crypto-casino platform that underwent a significant business transition, requiring a fresh start across brand and product. Starting from a new logo and an outdated site design, the engagement evolved into a full brand evolution and platform redesign. The visual identity and user experience were rebuilt to relaunch competitively in the crypto-gaming space.
BetHype is a crypto-casino platform that underwent a significant business transition, requiring a fresh start across brand and product. Starting from a new logo and an outdated site design, the engagement evolved into a full brand evolution and platform redesign. The visual identity and user experience were rebuilt to relaunch competitively in the crypto-gaming space.
Role
Platform UX/UI / Brand Design / Visual Direction
Brand Identity / Product Design
Tools
Figma / Illustrator / Midjourney
Figma / Illustrator / Midjourney
The Challenge
The existing site design was outdated and didn't reflect the new brand direction. The platform was being rebuilt from scratch, which created both a constraint and an opportunity to get the design right from the ground up rather than patching over old foundations.
The existing site design was outdated and didn't reflect the new brand direction. The platform was being rebuilt from scratch, which created both a constraint and an opportunity to get the design right from the ground up rather than patching over old foundations.
What Was Delivered
Brand Evolution:
Took the new logo as a starting point and evolved the full visual identity across the platform. Colour system, typography, component styling, and page layouts all aligned to a cohesive brand language.
Platform Design:
Complete site redesign built to work with the new codebase. Clean, modern casino UX that positions BetHype competitively in the crypto-gaming space.
Brand Evolution:
Took the new logo as a starting point and evolved the full visual identity across the platform. Colour system, typography, component styling, and page layouts all aligned to a cohesive brand language.
Platform Design:
Complete site redesign built to work with the new codebase. Clean, modern casino UX that positions BetHype competitively in the crypto-gaming space.
Approach
The codebase reset meant there was no legacy to work around. Rather than patching the old design onto a new build, every design decision was made fresh. Informed by what worked in the original but not constrained by it.
The codebase reset meant there was no legacy to work around. Rather than patching the old design onto a new build, every design decision was made fresh. Informed by what worked in the original but not constrained by it.
Original chat concept
Temporary chat solution
Ongoing Support
Continued partnership delivering marketing materials, social media assets, and promotional graphics.
Continued partnership delivering marketing materials, social media assets, and promotional graphics.
Delivered and launched
BetHype relaunched with a cohesive brand identity and platform design built from the ground up.
BetHype relaunched with a cohesive brand identity and platform design built from the ground up.