OR8.
OR8.
Executive coaching and leadership communication for
high-stakes moments.
Executive coaching and leadership communication for high-stakes moments.
Executive coaching and leadership communication for high-stakes moments.
Summary
OR8 is an executive communication coaching practice working with C-suite leaders. They needed a brand identity and website that matched the calibre of their client base. Polished, confident, and credible enough to open doors at the highest level.
OR8 is an executive communication coaching practice working with C-suite leaders. They needed a brand identity and website that matched the calibre of their client base. Polished, confident, and credible enough to open doors at the highest level.
Role
Brand Design / Web Design / UX/UI
Tools
Figma / Sora / Midjourney / Framer
Figma / Sora / Midjourney / Framer
The Challenge
OR8 had no brand identity or digital presence. For a coaching practice targeting C-suite leaders, that's a credibility gap. Senior executives and their gatekeepers expect to see authority and professionalism before any conversation happens. Everything needed to be built from zero.
OR8 had no brand identity or digital presence. For a coaching practice targeting C-suite leaders, that's a credibility gap. Senior executives and their gatekeepers expect to see authority and professionalism before any conversation happens. Everything needed to be built from zero.
What Was Delivered
Brand Identity:
Visual identity designed to feel premium and authoritative without being corporate or stiff. Clean, confident, and distinctive enough to stand out in a crowded coaching market.
Website Design:
Full site designed and built in Framer. Structured to build trust quickly, communicate the coaching offering clearly, and drive enquiries from senior leaders. Every page designed to respect the audience's time and expectations.
Brand Identity:
Visual identity designed to feel premium and authoritative without being corporate or stiff. Clean, confident, and distinctive enough to stand out in a crowded coaching market.
Website Design:
Full site designed and built in Framer. Structured to build trust quickly, communicate the coaching offering clearly, and drive enquiries from senior leaders. Every page designed to respect the audience's time and expectations.
Concept Mobile App
App concept designed to extend OR8's coaching platform into mobile. Visual direction and UX exploration for future development.
App concept designed to extend OR8's coaching platform into mobile. Visual direction and UX exploration for future development.
Approach
The design had to do the selling before any human interaction. For C-suite audiences, trust is established in seconds. The brand and site were designed to pass that test. Premium feel, clear proposition, no friction.
The design had to do the selling before any human interaction. For C-suite audiences, trust is established in seconds. The brand and site were designed to pass that test. Premium feel, clear proposition, no friction.
Designed and built
A complete brand identity and web presence created from zero, designed to match the calibre of OR8's client base.
A complete brand identity and web presence created from zero, designed to match the calibre of OR8's client base.