Summary
Pulse needed a digital product that could attract investment and support long-term growth. The platform, a gift-card marketplace, required a design foundation that communicated credibility, scale, and a clear user experience from day one.
Pulse needed a digital product that could attract investment and support long-term growth. The platform, a gift-card marketplace, required a design foundation that communicated credibility, scale, and a clear user experience from day one.
Role
Platform UX/UI / Visual Design / Product Strategy
Tools
Figma / Photoshop / Midjourney
Figma / Photoshop / Midjourney
The Challenge
Building a marketplace platform from scratch that needed to serve two audiences: end users buying and managing gift cards, and investors evaluating the business as a viable opportunity. The design had to balance usability with the confidence signals that attract funding.
Building a marketplace platform from scratch that needed to serve two audiences: end users buying and managing gift cards, and investors evaluating the business as a viable opportunity. The design had to balance usability with the confidence signals that attract funding.
What Was Delivered
Platform Design:
Full marketplace UX covering browsing, purchasing, and gift-card management. Clean, structured layouts that make the product feel established and trustworthy.
Growth-Ready Foundation:
Design decisions made with scale in mind, consistent patterns, reusable components, and a visual system that could evolve as the product grew without requiring a redesign.
Platform Design:
Full marketplace UX covering browsing, purchasing, and gift-card management. Clean, structured layouts that make the product feel established and trustworthy.
Growth-Ready Foundation:
Design decisions made with scale in mind, consistent patterns, reusable components, and a visual system that could evolve as the product grew without requiring a redesign.
Approach
Designed for two audiences simultaneously. The end-user experience had to be intuitive and frictionless. The overall product presentation had to signal maturity and readiness for investment. Both goals informed every layout and interaction decision.
Designed for two audiences simultaneously. The end-user experience had to be intuitive and frictionless. The overall product presentation had to signal maturity and readiness for investment. Both goals informed every layout and interaction decision.
Delivered and launched
Pulse launched as a fully operational marketplace, built on a design foundation ready for growth.
Pulse launched as a fully operational marketplace, built on a design foundation ready for growth.