BetHype
The challenge
In crypto-casino, brand is one of the few signals that separates a serious operator from a template. BetHype was running on an existing platform where desktop and mobile had drifted apart: different components, different spacing, different visual language across every page.
What was delivered
A rebrand cascaded across an existing platform, reconciled and dev-ready.
Brand cascade
New logo extended into a full colour system, typography scale, and asset library. The brand update propagated through every screen, not bolted onto the surface.
Responsive reconciliation
Desktop and mobile rebuilt on a single grid with shared components. The same product at every breakpoint, not two visions held together by a logo.
Design system
Tokens, components, and explicit states organised for handoff. Dev-ready exports and direct collaboration with the build team during implementation.
Visual direction
Hero banners, illustrations, and on-platform creative built around the refreshed identity. A consistent visual voice across the product.
Approach
Every existing page was reviewed against the new brand and the responsive grid. The logo change cascaded into colour, type, components, and assets, applied across desktop and mobile uniformly.
The system was built for handoff first. Tokens, components, and explicit states mapped cleanly to code, with direct collaboration through the build to keep implementation aligned with intent.
Cascade, not rebuild
Every existing page reviewed against the new brand. No greenfield redraws. The brief was to carry the new identity through what was already shipping, not start over.
Designed and launched
The platform reads as one product now, not a stack of fragments under a new logo. Existing system brought onto a single grid, brand cascaded through every screen, dev-ready handoff.